Last week @DellBigData hosted our December #ThinkChat asking you how evolving technology has changed the way you shop for gifts during the holiday season! Where do you shop first? Online or in a store? Do you find recommendation engines helpful or creepy? Do you see a need for 30min drone delivery or Uber delivery? We discussed these and more during this month's #ThinkChat! Check out the recap below of some of the highlights!
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Where do you shop first? Online or in a store?
.A1Pt1-I like to do research on line first and then purchase the product in a local store thereby supporting local businesses #ThinkChat
I do all my holiday shopping online! #thinkchat. In fact I shop online throughout the year. https://twitter.com/DellBigData/status/672854311467008000 …
Shopping in a store is quickly becoming a non-starter for me. Takes too long, not convenient. Better deals online. #ThinkChat
I usually start hunting in the store for deal and then move to online research. #ThinkChat https://twitter.com/DellBigData/status/672854311467008000 …
Do you enjoy interacting with retailers who use recommendation engines and other analytic insights?
A2Pt1-Hum, I like recommendation engines that help me expand my interest/purchasing horizons. I definitely use analytics #ThinkChat
A2Pt2-on how I purchase and products that have statistics to support better decision making seems very meaningful. #ThinkChat
A2Pt3-Unhappiness arises when the engines and algorithms have incomplete data sets thereby giving sub-optimal or suggestions. #ThinkChat
Absolutely! Thank you @amazon for always correctly anticipating my next purchase item. #ThinkChat https://twitter.com/DellBigData/status/672855975666126848 …
A2 #ThinkChat not really; most recommendations are way off for me. Upside, no need to fear AI becoming Skynet/Terminator ;-)
Q2 #thinkchat I do. At first I didn't appreciate being "cookied" and stalked online - but I actually find it useful https://twitter.com/DellBigData/status/672855975666126848 …
Q2A1 Yes, it is helpful...until I actually buy an item from one of 'em and those recommendations still keep coming. #ThinkChat
A2pt2 Recommendation engines get it wrong when you share an account. Glad to see Netflix address this. #ThinkChat
A2Pt3 The data aspect of recommendation engines is excellent big data use case w/ advanced analytics. #ThinkChat
Yes, @shawnrog but many algorithms need work, and much of #ML need that old time statistics Magic #ThinkChat https://twitter.com/shawnrog/status/672857245768622080 …
Nearly all online, but if I do go to a store, I check the prices right there on my phone before buying. #ThinkChat https://twitter.com/shawnrog/status/672854690246369280 …
Do you find recommendation engines helpful or creepy?
A3 Innovation versus icky. When its out of context or unexpected it can leave you unhappy. #ThinkChat
I'm not a big fan of bad ad targeting. Don't like ads following me around based on purchases. #ThinkChat
A3a #ThinkChat recommendation engines will be less creepy as they become more helpful…
Q3 bit of both! At Home Depot I scanned a prod code and they stalked me online. I was kinda creeped out. #thinkchat https://twitter.com/DellBigData/status/672857839019274240 …
Q3 A3 - Sometimes I forget I visited a site then see it through retargeting, but I rarely visit again because of the reminder #ThinkChat
A4 - All of the above - even if the price is a little higher, I may purchase online due to convenience #ThinkChat https://twitter.com/shawnrog/status/672859513666600960 …
From Scott D:
Q4A1 Usually looking for lower prices compared to local; I rarely expect free delivery. #ThinkChat
A4Pt1-On-line shopping gives the benefit of all and it really makes the convenience factor...but you don't get the #THinkChat
A4Pt2-the instant gratification of having merchandising in hand when you walk out the door. #ThinkChat
From Scott P:
#ThinkChat let's not let analytics become like creepy Rob Lowe.
From Drone Maniac:
Shawn Rogers shawnrog : I have never shopped online at a hardware store... #ThinkChat Due to the immediate need. But I would if there was D…
11:31 AM - 4 Dec 2015
Which retailers are leading the race with superior customer service and experiences? Who’s your favorite?
A5 - By far Amazon Prime rocks! Kohls is also very good! #thinkchat Both re-targeting efforts are relevant as well. https://twitter.com/DellBigData/status/672861169493794816 …
From C Z:
Q5: Zappos if talking about online retailer #thinkchat
A5: I enjoy @amazon and @zulily - both have saved me a lot of headaches -- deals. Q/A and returns #ThinkChat https://twitter.com/shawnrog/status/672861539163049989 …
Has online shopping created unique buying experiences?
A6Pt1-Yes of course, the consumer is more informed today than ever before. Additionally, retailers have more #ThinkChat
A6Pt1-information about their consumers. Together, both groups are highly informed #ThinkChat
Q6A1 Yes, customer loyalty is now divorced from personal relationships and thus easier to break. #ThinkChat
#ThinkChat @x_wolfman, at some online stores, my wife leaves things in her cart until they send a free shipping cpn https://twitter.com/x_wolfman/status/672863183019761664 …
Is data protection top of mind? How do you protect your personal data?
From C Z:
Q7 I think that online purchasing has earned a certain level of trust. Issues happen but it won't stop online retail #ThinkChat
A7 #ThinkChat not really…already too late, or I wouldn't be on Twitter ;-)
Well, @DavidSweenor do you expect privacy now, online or off? #ThinkChat but… https://twitter.com/davidsweenor/status/672865855743496192 …
A7Pt1-Seemingly businesses and consumers alike are much too cavalier about data protection and data security #ThinkChat
A7Pt2-All the stakeholders in the retail space put too much stock in technology to protect data and information #ThinkChat
A7Pt4-monitoring credit&protecting and managing passwords-believing that folks after our data are highly motivated and cleaver #ThinkChat
#ThinkChat, I think Rise of the Machines but it looks more like this....too many devices and lack of Terminators.
Do you see a need for 30 min drone delivery or Uber delivery? Is it a game changer?
A8 - No drones for me. (creepy for sure) Same day service is coming for sure... It's almost here now. #thinkchat https://twitter.com/DellBigData/status/672866976604164096 …
A8: Need - not necessarily; Want - yes - convenience & cool factor - usage will depend on consumer cost #ThinkChat https://twitter.com/DellBigData/status/672866976604164096 …
#ThinkChat - i might be interested in @uber 30 min delivery. That could be interesting! https://twitter.com/dellbigdata/status/672866976604164096 …
A10Pt1-Drone technology seems a bit over the top from the current time frame. #ThinkChat
A10Pt2-If drone deliveries become safer, greener and more efficient, perhaps drones can reshape the way people interact with biz.#ThinkChat
A10Pt4-Openmindedness while proceeding cautiously and responsibly #ThinkChat
A10Pt5-Learning from history while pushing on the technology and societal envelops is the way to evolve with technology. #ThinkChat