Backing up data without busting the budget

If your organization is like most, the amount of data it stores is growing at a mind-boggling rate. But I’d lay heavy odds that your budget for backing up that data is not. How can you protect all that data without busting your budget?

You can’t. And what’s more, you shouldn’t try to. At least, you shouldn’t aim to protect it all equally well.

Why not? Well, the fact is, the data that your organization stores is not all equally worthy of protection. Are the digital photos from your company’s annual picnic just as valuable as your company’s financial data and sensitive IP? Of course not. So you shouldn’t be protecting them equally.

How do you know what’s valuable and what’s less valuable? For a first pass, just use either of these two handy rules:

  • The Bitcoin Bifurcation — Would your CEO fork over lots of money if this data were compromised by ransomware and that was the only way to get it back?
  • The Disaster Divider — If there was a disaster at your data center, would this data need to be restored right away to get your business back up and running?

Data that passes either of these tests merits top-of-the-line data protection technologies — preferably at least one near-real-time replica in a secondary data center that you can failover to instantly in case of a problem. Less important data might merit only hourly incremental backups and daily or weekly full backups. Those photos from the picnic? Certainly not worth backing up that frequently, and maybe tape backups are sufficient.

By prioritizing your data and keeping your backups in line with its value, you’ll be taking a first important step toward keeping your data protection costs in line with your budget. But it’s not the only thing you can do to minimize backup data volumes, backup windows and backup expenses.

To learn more about ways to protect your data without breaking your budget, be sure to read the new Redmond Magazine report, “Tailor Your Backup Data Repositories to Fit Your Security and Management Needs.”