Omdia Research

Scaling AI and Business Value through Automated Data Products

Learn why and how data leaders are replacing slow, one-off delivery of data projects with automated, reusable data products for analytics and AI and gaining measurable business outcomes. Based on 2026 Omdia research, this eBook shares key findings from a survey of 250+ enterprise data leaders to provide the business case and blueprint needed to modernize data delivery at scale.

What you will learn

This 25‑page research eBook helps you understand:

  • The true cost of one‑off, manual data project delivery
  • Why data products are becoming the standard for trusted analytics and AI
  • How leading organizations are measuring and capturing business value from data products
  • Where automation delivers the best ROI in data product delivery
  • How AIpowered automation is expected to accelerate scale, quality, and reuse of data products

"The opportunity to standardize, automate, and scale the delivery of data products represents one of the most immediate, high-impact investments an organization can make in its AI and data strategy."
 

Stephen Catanzano, Omdia Principal Analyst

The burden of one-off data delivery

The burden of one-off data delivery

  • 54% of enterprises take 4+ months to deliver first insights
  • 70% spend 500+ person-hours per project (800+ average)
  • 38% of total data team effort is spent on non-reusable projects 
Top reasons enterprises are adopting data products

Top reasons enterprises are adopting data products

  • 42% cite faster delivery of data analytic solutions
  • 38% seek improved data quality
  • 36% want standard definitions and governed reuse of trusted data
  • 35% are focused on AI readiness
Data products are transformational

Data products are transformational

  • Nearly 60% report KPI improvements of 20% or more
  • 75% have achieved faster time to insight
  • 73% have improved data accuracy
  • 71% have increased analyst productivity
Automation and AI amplify business impact

Automation and AI amplify business impact

  • 40%+ report 15% or greater business impact improvement from automating any of the “Big Three” delivery steps
  • 50% expect increased scalability from AI-driven automation 
  • 80% expect AI-driven automation of data modeling to increase scalability by 10% or more
Body

Dig into the data behind modern data delivery

See the strategies other enterprise data leaders are taking to reduce waste and speed and scale business value through data products for analytics and AI.