Big data represents a real value to your business. When it's efficiently collected and analyzed, big data can provide the insight to help run your operations more efficiently, increase sales, improve your products, and provide improve customer service.
But there are some real challenges to finding and turning big data into usable business intelligence, not the least of which is the fact that big data is big-- really, really big. In fact, there were an estimated 1.8 zetabytes of data generated worldwide last year. That's the equivalent of almost four million US Libraries of Congress. And that number is estimated to quadruple in just the next two years.
Big data also comes from a lot of different sources and in a lot of different forms-- structured data from databases, log files and spreadsheets, semi-structured data from websites, tweets, and CRM systems, and unstructured data from email, social media sites, and video. Sorting through these huge data sets without an effective strategy for cross referencing information could be like finding a needle in a haystack-- a really, really big haystack.
So how can you wrap your arms around big data? You could put together your own team of elite data scientists to find and collect the data you need and specialized data analysts to turn the information into usable business intelligence. It could take you months to find the right people, though, and could be very expensive to hire them.
Or you can gain the power to extract unprecedented amounts of actionable information from your big data universe with the Kitenga Analytics Suite from Dell Software. The Kitenga Analytics Suite combines powerful content mining components with data analytics and visualization so you can find and collect information from web scale data resources and then use the data to grow your business.
Kitenga lets you quickly build powerful, big data content mining solutions with easy to use drag and drop functionality, eliminating the need for complex programming skills. You can search documents, tweets, and Facebook posts using out of the box components that extract the names of people, places, and companies from text; find social networking relationships; and harvest sentiments from Twitter feeds, blogs, and CRM systems.
But content mining is only the beginning with Kitenga Analytics Suite, because you can also convert your data into searchable form and display it in charts and graphs with Kitenga's information modelling and visualization capabilities. So with the Kitenga Analytics Suite from Dell Software, you really can shrink big data down to size and start putting it to work for your company today.
To learn how you can unlock the potential of big data, visit Software.Dell.com/Kitenga. Dell Software-- big data simplified.