This presentation, by industry historian and analyst, Richard Stiennon, delves into the history of one of the five primary pillars of information security: data protection. There are 339 vendors of products for data protection, more than any other category. Why is this case? Stiennon brings 25 years of experience to bear to answer this question. All security is built around protecting the crown jewels — the data and information that is at the core of any modern enterprise. Like every aspect of security, technology exists at each layer to ensure that data is protected, yet breaches and data theft are in the news every day. Massive changes to infrastructure like cloud transformation and work-from-home introduce new layers and new steps in the data lifecycle that require new controls and even new approaches. This informative presentation is derived from the research Stiennon does every year to produce accurate data on all the technology players in cybersecurity.