As a Slogan, "Big Data” Still Carries a Big Punch

You might have heard that the term "big data" is over-hyped. And maybe you have heard it already slid into the “trough of disillusionment” (as far back as early 2013, if you believe everything you read on the Internet). Even assuming these assessments are true, the fact remains that the term itself remains relevant and apt for many a business person still seeking best tips and practices for developing analytics projects.

In marketing-speak, the “big data” slogan has stickiness. But for all its ubiquity—or, perhaps, because of it—the term "big data" remains something of an enigma, a source of curiosity for business leaders and data executives worldwide. That is to say, business people wanting to get into analytics still respond to that term more than others.

To be fair, the longevity of “big data” works in its favor. Currently, people search for “big data” on Google an average of 60.5K times per month, perhaps because the term seems all-encompassing and broadly descriptive, a good place to start asking questions. Meanwhile, more recent phrases—despite their own merits and relevance—are not sought out nearly as often. For instance, “internet of things” currently averages only 40.5K monthly searches, and “predictive analytics” clocks in at 9.9K. And even if you think “cloud analytics” is destined to be the Google rage someday, right now that phrase averages only 390 searches per month. (That’s not a typo: it is 390.)

This popularity is why we still like to use the “big data” moniker when talking about Statistica’s analytics prowess. Did you read our July issue of Statistica Monthly News? (Yes, you can subscribe for free.) In the sidebar list of events, our subscribers have already seen that we are offering a free Tech Webcast on July 30, “Statistica Eats Big Data for Breakfast.” This webcast will be presented by Mark Davis, the founder of Kitenga and now Distinguished Engineer at Quest. He will be focusing on the newer big data capabilities within Dell Statistica 12.7 and how those capabilities can benefit businesses in a variety of use cases, perhaps even in your industry.

Register today and spread the word!