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Is it better to outsource cold calling or keep it in-house? Why?

jayden irish1996
9 months ago

Hi everyone,

I'm currently evaluating our cold calling strategy and would love to get some insights from the community. We're considering whether to outsource our cold calling efforts or keep them in-house, and I'm curious to know your experiences and opinions.

For those who have outsourced their cold calling:

  • What benefits did you see?
  • Were there any drawbacks or challenges?
  • How did it impact your overall sales performance?

And for those who have kept cold calling in-house:

  • What advantages do you find in managing this internally?
  • Are there specific challenges you face?
  • How do you ensure your team's effectiveness?

Any thoughts or advice on this decision would be greatly appreciated!

Thanks in advance!

  • 1 day ago

    This comes up a lot among barndominium builders in Lancaster. Some companies outsource cold calling to agencies, which can save time and let your team focus on design and construction. The upside? Agencies often have trained callers who handle objections well. The downside? They might not grasp the nuances of barndominiums (like explaining steel framing vs. traditional builds) unless they’re deeply trained. One builder mentioned outsourced callers kept confusing "barndos" with pole barns, which wasted leads.

    Others prefer keeping calls in-house, even if it’s slower. Their salespeople know the details, like why barndominium home builders in PA make certain roofing materials better, or how to answer zoning questions. One local builder has his project manager make a few calls each week; while it’s not their favorite task, they say it weeds out "tire-kickers" faster because they can spot serious buyers just by chatting about timelines and budgets.