If you are an MSP looking for the next service to add to your portfolio, I recommend that you look at backup and recovery services. Cloud services are gaining mainstream adoption as more become available from local and regional providers. IDC research shows that 30% of European organizations are already using backup cloud services and a further 43% are planning to do so in the next 12 months.
Consequently, there is a large and fastâ€growing market opportunity for MSPs to add backup and recovery cloud services to their portfolio and participate in the next wave of growth. There are many benefits to adding backup and recovery services to your portfolio:
One additional factor that will work in favor of European CSPs and MSPs with European and/or local datacenter facilities are the data sovereignty concerns of European organizations and their preference to store their data within the European Union or indeed in their own country.
To realize these benefits, it is important for CSPs and MSPs to choose the right backup solution to build their services on, because technology does matter and can make the difference between a successful and a lossâ€making service. When looking for the right technology to build a backup service on, I would recommend that you check the following points:
Due to the growing acceptance of public cloud services and the large demand for online backup and recovery services in Europe, I see this as a great market opportunity for European CSPs and MSPs. Choosing the right technology and creating a sustainable business model, however, are key to success.
if you would like to learn more about how you can create growth through cloud-based backup and recovery services, you can check out our white paper: 'Choosing the Right Public Cloud for Better Data Protection.'