What happens to your business when recovery time from a disaster, say a virus attack, goes from 48 hours to 45 minutes? Here are five things your organization can experience when your data recovery time decreases by an exponential factor.


1. You get more – a lot more – return on investment.

Mädler GmbH, a manufacturer and supplier of machinery based in Stuttgart, Germany reaped a 13-fold year-one ROI (worth $319,000) while eliminating backup windows — with recoveries that are now 10 times faster. It achieved this by deploying a software solution combining snapshot technology, deduplication and compression. The company chooses to snapshot critical servers every five minutes and other servers every hour — and sees no loss of network performance. Likewise, Florida-based Resort Collection now recovers from issues like viruses in 30–45 minutes. The company also saves $80,000 in monthly fees over three years. 

2. The (right) data protection software pays for itself in a ridiculously short span of time.

Mädler saw its data protection software pay for itself in just three months on IT management and infrastructure costs alone. If you factor in the additional cost of downtime avoided, the payback would be less than 30 days.

3. IT staff time actually have time to do something

Faster recoveries frees IT staff for more strategic projects and boosting productivity.  Automated backups and easy restores are saving Mädler $240,000 a year in IT staff time. IT manager Ralph Eggeling says his staff now have the time to implement their plans to replicate the company’s data to one of its other locations in Germany. Resort Collection’s small, three-person IT team is now confident in its ability to handle escalating data growth.

4. You save – a lot – on infrastructure

Deduplication is a “killer app” that slashes storage requirements and associated power and cooling costs. Effective deduplication and compression means backups require only one-third as much storage space as before. Resort Collection has experienced non-trivial savings on infrastructure – including a 75 percent reduction in storage costs. Mädler is using 67% less storage space and saving $78,000 a year in infrastructure expenses.

5. Business decisions can be made at speeds previously unheard of

When recovery time improves by an exponential factor – think automated backups and impact-free replication — business outcomes occur in minutes, rather than days or weeks. Both Mädler and Resort Collection are now expanding operations and exploring ways to take strategic advantage of accelerated backups and restores.


Ultimately the goal of ROI-based enterprise data protection is not just safeguarding data, it’s also about enhancing and accelerating what people do with it. If you choose the right strategy with the right tools, data protection generates ROI by reducing IT management, infrastructure and downtime.

Read our e-book for more examples of how companies like yours have improved data protection abilities significantly and achieved an extraordinary return on investment. 

Related Content