Is big data just another passing fad? In the span of a few short years, the hype surrounding the term “big data” has grown exponentially, initially sparking excitement among IT and business leaders, then infiltrating popular culture and finally triggering reflexive irritation for many.
The overblown hype might now be diminishing, but the reality is that big data is here to stay. The tremendous volume, variety and velocity of data show no signs of ebbing any time soon.
Even if you’re tired of seeing the term in the media, big data should still pique your interest. With the right strategies and solutions, your organization can generate important insights from big data that improve customer interactions, enhance internal efficiencies, identify new market opportunities and more. These benefits are attainable today. But what can your organization do to cut through the hype and start experiencing the reality?
Identifying strategies for success
In the months and years ahead, you’ll probably notice less buzz about big data. But the era of big data is just beginning. With the right approach, you can lay a foundation for a long-term transformation of your business while generating immediate benefits.