Welcome to Data Recovery Month!

Today marks the official start of what we’re referring to at Quest as Data Recovery Month. I’ll spare you the trip to Google. There’s technically no such thing as Data Recovery Month. There’s a Backup Month, of course (and in fact, it was last month), but no Recovery Month. If you’ve followed Quest’s data protection musings over the past year, you know how little sense we think that makes. That’s not to say we don’t think backup is important, because we certainly do. Ensuring that your backups are current, reliable and accessible is, and always will be, an important component of the data protection equation. Just not as important as recovery.


Now, that last statement might be a bit controversial, but it’s one we stand firmly by. The way we see it, with all the advancements in modern data protection technology, backup should be something of a given. Recovery, as my colleagues at Quest have stated on numerous occasions, is where the rubber truly meets the road. In fact, we’ve often commented in the past year that it would be more appropriate if backup and recovery were referred to as recovery and backup, and there are a number of reasons we believe this to be the case.


First and foremost, as I noted above (and as Walter Angerer, the GM of Quest’s data protection, has pointed out in a number of interviews), modern data protection technology has evolved to the point where backup administrators are no longer consumed by legacy challenges such as working within the confines of the backup window and ensuring the organization has at least one good copy of its data stashed away somewhere.


What they are consumed with, however, is recovery, and even then, the priority has changed. It’s no longer about whether or not you can recover data; it’s about how fast you can recover data. Multiple analyst reports now show that up to 50 percent of all data companies produce is considered mission-critical. (Spoiler alert: New Quest research shows it may be even higher. Stay tuned!) That means lost data now either needs to be recovered quickly, or the organization loses money. Simple as that.


Only, it’s not even that simple. That’s because the proliferation of virtualization and cloud have combined to make the data center more complex and fluid than ever before, and the changing nature of the way organizations interact with customers have made it imperative that critical business and technology services be available at all times, without exception. All of which means that recovering lost data is also now only part of the equation. The more important challenge for data protection teams across the globe is to ensure that the mission-critical applications that power these vital business and technology services can be quickly restored in the event of an outage, regardless of where they reside within the underlying infrastructure.


Long story short (too late, I know), when it comes to customers’ most pressing data protection challenges, the days of recovery taking a back seat to backup (I can’t really decide if the pun was intended or not) are gone. So that’s why we’ve decided to take the bull by the horns and declare July as Quest Data Recovery Month.


So what is Quest Data Recovery Month? For starters, it’s an entire month we’re dedicating to raising awareness as to the importance of recovery. All month long, we’ll be delivering fresh content, research, insights, discussion, and opinions on all things recovery. We’ll cover all the angles, and address all of the toughest challenges with tips, tricks, and best practices. So throughout the next month, check back in regularly with this blog, follow us on Twitter, and keep an eye on the Quest newsroom. We’ll be sharing lots of great information and opening the floor for plenty of interactive discussion, and we invite you to participate and share your voice.


Perhaps most importantly, Data Recovery Month is a symbol of Quest’s ongoing commitment to helping those most important to us – our customers. It’s the driving force behind everything we do in data protection. From sales and marketing to product management and R&D, we’re consumed with helping our customers’ better understand and overcome the challenges of modern data and application recovery.


So with that, let Data Recovery Month begin!