I hear many times from customers that they would like to be able to customize some field labels on the CSR. Specifically the three are Customer, Alt # and Tracking #. Different customers use these 3 fields in different ways and they would like to be able to label them as such.
Examples:
CUSTOMER could be Business User, Developer, Tech Lead, etc.
ALT # could be anything
TRACKING # could be SNOW Incident, JIRA Ticket, etc.