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Negotiate with Strength

Negotiate with Strength 37:34

To keep more profitability in your deals, you need a counterintuitive approach that breaks with traditional negotiations strategies to protect your pricing, expand deal profitability, and drive consensus among multiple buyers.

In this session you will learn:

  • Range of Reason: Express your solution’s value in a way that anchors your customer to a high price target.
  • First Offer Paradox: Research shows the party that makes the first offer actually tends to get more out of the negotiation.
  • Exchange Value: Employing elegant negotiables in response to customer demands.