While data scientists can do wonders with cutting-edge technology, the reality is that they and the technologies they use, are out of reach for many companies. In reality, your “data analysts” are a mixture of technical and non-technical staff trying to extract insights from Excel sheets and ERP systems, on top of their day-to-day jobs. In this session we will see how to maximize the effectiveness of your organization’s data analytics through smart and accurate data preparation and provisioning, ensuring any company can understand and use their data effectively without dedicated expertise.