In today’s digital economy it is the customer that has emerged all powerful. They demand faster, smarter and better service. Social networks, comparison sites and review websites all allow customers to become better informed before they buy – and share their experience just as fast.
As the speed at which data driven businesses are pushing established brands aside is quickening, to survive CEOs must be customer centric and their organizations data driven. But sources of data are increasingly varied, whilst data scientists are scare and hard to recruit.
This white paper, written by Mike Ferguson from Intelligent Business Strategies, looks at how companies are providing an end-to-end self-service environment for data discovery, data preparation, data integration and analysis. Welcome to a new era, that of the ‘citizen data scientist’