We've already realized $5.3 million in revenue by initiating more-personalized marketing programs and uncovering new opportunities with our big data Marketing Analytics Workbench.
The digital revolution is changing how people shop. Studies show that even commercial customers spend more of their buyer journey researching solutions online before they engage a vendor. With a big data analytics solution that uses Toad Data Point, Toad Intelligence Central and Statistica, Dell supports these new requirements and stays competitive. The solution provides staff with insights to understand new customer trends and update marketing models.