Dell: Staying Agile and Effective in the 21st Century

We've already realized $5.3 million in revenue by initiating more-personalized marketing programs and uncovering new opportunities with our big data Marketing Analytics Workbench.

Laxman Srigiri, Director, Marketing Analytics, Dell

The digital revolution is changing how people shop. Studies show that even commercial customers spend more of their buyer journey researching solutions online before they engage a vendor. With a big data analytics solution that uses Toad Data Point, Toad Intelligence Central and Statistica, Dell supports these new requirements and stays competitive. The solution provides staff with insights to understand new customer trends and update marketing models.

  • Facilitated $5.3 million in revenue
  • Saved more than $2.5 million in operational costs
  • Boosted efficiency with one source of truth and fewer tools
  • Enhanced agility and competitiveness

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