In today's 24x7x365 highly-connected world, there are multiple communication paths between companies and their customers e.g. phone, e-mail, support forums, chat/IM, social networks (Facebook, Twitter, LinkedIn etc.). Keeping on top of it all is a challenge for even the most savvy of users. How can you quickly understand how your company and products are perceived in the market?
Firstly, why is it important to look after and understand your customers? Well, this may seem obvious:
Thus, you need to ensure that both current customers and new prospects get the appropriate amount of attention from sales and support, and that e-mail from customers is responded to in a timely fashion.
This is where data mining can help. Data mining allows you to analyze the data in your company's mailboxes resulting in the following:
MessageStats Business Insights can mine the data residing in mailboxes in on-premises Exchange and Office 365 to allow you to quickly identify trends and patterns in both internal and external e-mail threads.Example scenarios where this type of mining could be useful are:
Here at Quest, we have an on-going webcast series in some of these topics. You can find the recording of the latest one here and please join me for the remainder of the series - register here.